The First Cosmetic is positioned as a premier destination for skincare enthusiasts seeking high-quality products at competitive prices. The brand caters to individuals who are passionate about beauty and wellness, offering an extensive selection of reputable brands such as su:m37°, Medicube, ANUA, and Kinohimitsu. With a focus on providing exceptional discounts on cleansers, serums, moisturizers, masks, and beauty devices, The First Cosmetic aims to make premium skincare accessible to a broader audience. The brand's commitment to quality, affordability, and variety distinguishes it in the crowded beauty market, appealing to budget-conscious consumers who do not want to compromise on their skincare routine.