The Banyo encapsulates a holistic approach to skincare, appealing to environmentally-conscious consumers seeking natural and effective solutions. By offering Silk Exfoliating Gloves as part of a three-step ritual, the brand positions itself as a purveyor of luxury self-care rituals that are both sustainable and accessible. Highlighting the zero-waste ethos and chemical-free benefits, The Banyo emphasizes visible results from the first use, targeting individuals who value high-quality, eco-friendly beauty products. This brand concept resonates with a growing audience that prioritizes personal care routines aligned with wellness and environmental accountability.