SodaStream promotes a sustainable lifestyle by providing consumers with an innovative solution for creating sparkling water and flavored beverages at home. Targeting health-conscious individuals and environmentally aware consumers, SodaStream emphasizes the reduction of plastic waste through its reusable sparkling water makers and CO2 cylinders. By offering a wide variety of flavors and accessories, the brand positions itself as not just a product, but a customizable beverage experience that aligns with eco-friendly values and the desire for healthier drink options.