Soaring Heart Natural Bed Company represents a commitment to sustainability and wellness in sleep. By offering handmade, organic, and non-toxic bedding products, they cater to health-conscious consumers who prioritize eco-friendly solutions. Their market positioning emphasizes the natural quality of their items, certified by GOTS and GOLS standards, appealing to environmentally-aware individuals seeking both comfort and environmental responsibility. The brand's unique selling proposition lies in their artisanal approach and dedication to creating a restful sleep experience through handcrafted goods that honor both the body and the planet.