Soapy & Bubbly aims to cater to eco-conscious consumers who value natural beauty products and sustainability. By offering handmade soaps and bath bombs crafted from natural ingredients and packaged in a zero waste format, the brand positions itself at the intersection of luxury and environmental responsibility. Targeting individuals who prioritize wellness and sustainability in their self-care routines, Soapy & Bubbly highlights the importance of both indulgence and eco-friendliness, creating an inviting and guilt-free pampering experience. The unique selling points include artisanal craftsmanship, a commitment to environmentally-friendly practices, and the use of naturally derived ingredients, appealing to a market that is increasingly aware of the ecological impact of personal care products.