Smug is positioned as a wellness brand that prioritizes affordable self-care solutions designed to improve sleep, health, and overall well-being. With a focus on accessible products that embody the ethos of self-love and relaxation, Smug targets individuals seeking to enhance their daily lives without financial strain. By offering thoughtful, budget-friendly options, the brand stands out in the wellness market as an advocate for personal care and restful living, appealing particularly to young professionals and health-conscious consumers looking to invest in their self-care routines.