Simon Malls is a premier shopping destination catering to fashion-forward consumers who seek a diverse and immersive retail experience. By offering a variety of shopping venues, including Simon Mills and Simon Premium Outlets, the brand positions itself as a go-to location for those wanting to discover and purchase the latest trends in fashion. The emphasis on 'touch, try, buy' signifies a commitment to providing a tactile and engaging shopping environment, appealing particularly to shoppers who value personalization and the in-store experience. Simon Malls aims to attract families, fashion enthusiasts, and savvy shoppers looking for both luxury and value, creating a vibrant community hub for exploration and discovery.