About Not Your Mother's

Not Your Mother's is a vibrant haircare brand that empowers individuals to break free from traditional beauty norms. With a mission to provide salon-quality products at accessible prices, Not Your Mother's embraces diversity and celebrates authenticity across generations. From dry shampoos to curl creams, each product is designed to refresh, style, and nourish hair, highlighting the playful spirit and confidence of its users. Rooted in a belief that everyone can express their unique styles, the brand stands out by offering a wide array of haircare solutions tailored to all hair types.