Mary is envisioned as a modern, chic brand aimed at young, fashion-forward individuals seeking a blend of elegance and accessibility. The name 'Mary' evokes a sense of familiarity and approachability while retaining a touch of sophistication, making it appealing to both casual and formal wear enthusiasts. The brand's unique selling point lies in its commitment to quality materials and sustainable practices, ensuring that each piece is not only stylish but also environmentally conscious. Positioned in the mid-range market, Mary caters to consumers who value both aesthetics and ethical considerations, standing out as a go-to option for those who desire to look good while supporting responsible fashion.