Liv Cycling is a pioneering brand dedicated exclusively to women in the cycling community. By emphasizing empowerment through tailored products and resources, Liv connects female cyclists with their local retailers, creating a supportive network. The brand positions itself as a go-to resource for women's cycling experiences, offering specialized bikes, accessories, and up-to-date information on athletes and events. Liv Cycling embraces inclusivity and a sense of belonging, encouraging women to explore their passion for cycling in a way that resonates with their unique needs and aspirations.