About Lilly Pulitzer

Lilly Pulitzer is a vibrant lifestyle brand known for its colorful prints and playful designs, inspired by the spirit of Palm Beach. With a focus on bright colors and cheerful patterns, Lilly Pulitzer embodies the essence of 'resort wear' that celebrates femininity and tropical liveliness. Founded in the 1960s by Lilly Pulitzer Rousseau, the brand began as a line of shift dresses made from bold, floral fabric that quickly became a favorite among stylish women. Today, it continues to be synonymous with joy, whimsy, and the quintessential American summer, expanding into menswear and children's clothing while maintaining its signature aesthetic.