Lilac St. is a trendsetting beauty brand specializing in DIY eyelash extensions and premium false eyelashes. With an emphasis on providing the most natural-looking falsies as well as spiky, voluminous, and subtle styles, Lilac St. caters to beauty enthusiasts who wish to express their individuality while achieving stunning eye looks. The brand positions itself as an accessible option for those seeking high-quality, easy-to-use eyelash products, empowering users to create their desired lash aesthetics at home. By blending innovation with quality, Lilac St. appeals to a modern audience that values personal expression, affordability, and convenience in their beauty routine.