KVD Beauty is a trailblazer in the vegan cosmetics market, targeting environmentally-conscious consumers who value performance and ethics in their makeup choices. By reformulating their entire line to be 100% vegan in 2016, they have established a strong positioning as a brand that does not compromise on the quality and longevity of their products. KVD Beauty's identity revolves around high-pigment, durable makeup that empowers users to express themselves boldly, all while championing cruelty-free and sustainable practices. This innovative approach appeals to a diverse audience of makeup enthusiasts and eco-conscious individuals looking for powerful, high-performing beauty solutions that align with their values.