Gravid is positioned as a premium brand in the Canadian weighted blanket market, appealing to health-conscious individuals seeking comfort and improved sleep quality. With over 60,000 satisfied customers, the brand emphasizes its commitment to customer satisfaction through a money-back guarantee. Gravid's use of eco-friendly materials alongside durable construction speaks to environmentally-conscious consumers who value sustainability without compromising on quality. This combination of attributes establishes Gravid as a trustworthy and innovative choice for those looking to enhance their relaxation and overall well-being.