Goop is a curated lifestyle brand that embodies sophistication and wellness, appealing to modern, health-conscious consumers who seek a blend of luxury and accessibility. With Gwyneth Paltrow as the face of the brand, Goop effectively bridges the gap between high-end and everyday wellness, offering an exclusive selection in fashion, beauty, and health products. By highlighting carefully chosen items across a range of price points, Goop positions itself as a go-to destination for individuals looking to elevate their lifestyle while enjoying the benefits of curated, conscious living. The brand resonates with a target audience who values quality and aesthetics, while also embracing a holistic approach to self-care and personal expression.