GoodTrust is a digital estate planning platform designed for individuals and families seeking an accessible and comprehensive approach to managing their legacy. By offering user-friendly tools for crafting wills, trusts, and essential legal documents, alongside a secure digital vault for organizing important information and assets, GoodTrust empowers users to take control of their future. The brand positions itself in a growing market of tech-savvy consumers who prioritize simplicity, security, and convenience in planning for life's eventualities, setting it apart from traditional estate planning services through its emphasis on digital innovation and personal empowerment.