Fabric UK, through its brand Amalfa, positions itself as a sophisticated home furnishings retailer that caters to discerning customers seeking quality and style in their living spaces. With an extensive array of wallpaper, fabrics, furniture, and decorative items, Amalfa targets homeowners, interior designers, and design enthusiasts who value craftsmanship and aesthetics. The brand differentiates itself by offering a curated selection of high-quality materials with a focus on modern design and timeless elegance, aspiring to create inviting and beautifully adorned homes that reflect individual tastes.