Empirical Labs is a forward-thinking audio technology brand focused on providing innovative solutions through software and hardware advancements. With the release of BIG FrEQ v1.3, the brand demonstrates its commitment to continuous improvement and excellence in audio processing. By showcasing their products at industry events like MixCon 2021, Empirical Labs positions itself as a leader in the professional audio community, targeting sound engineers, producers, and musicians interested in high-quality audio tools. Their effective communication strategy through newsletters and notifications ensures customers are always informed about new features and updates, fostering a loyal customer base that values cutting-edge technology and superior performance.