Electrolux is a premium brand offering a range of high-quality home appliances, including refrigerators, stoves, and washing machines. The brand focuses on delivering exceptional design and functionality, appealing to modern consumers who value both aesthetics and practicality in their home devices. By promoting direct purchasing from the factory, Electrolux positions itself as a cost-effective choice without compromising on quality. The target audience includes homeowners and renters who seek reliable, stylish solutions to enhance their living spaces while enjoying special offers on their favorite appliances.