Day+West is dedicated to creating a luxurious skincare experience specifically for individuals with sensitive skin. With a focus on clinically tested and dermatologist-approved formulations, the brand embodies safety and effectiveness. Unique selling points include the use of nature-inspired ingredients such as linoleic acid, strawberry, blueberry, calendula, and cactus fruit, all known for their skin-soothing and anti-aging properties. The target audience is health-conscious consumers who seek gentle yet effective skincare solutions that enhance their skin's natural resilience. Day+West positions itself as a trusted ally in achieving healthy, radiant skin without compromise, promoting an ethos of purity and care in every product.