By Kiy is a curated e-commerce platform designed for trendsetters and fashion enthusiasts seeking exclusive apparel and accessories. With a focus on limited-edition items, many currently sold out, the brand generates a sense of urgency and exclusivity. Priced between $30 and $200, By Kiy targets budget-conscious yet style-savvy individuals who appreciate high-quality, unique products that allow them to express their personal style. The brand's artisanal approach and commitment to quality create a distinct market position, appealing to consumers who value both aesthetics and craftsmanship in their fashion choices.