Bullstrap positions itself as a premium lifestyle brand for individuals who value both style and functionality in tech accessories. Targeting discerning customers who seek high-quality phone cases, wallets, and Apple Watch straps, Bullstrap differentiates itself with unique offerings like the new MagSafe compatible 'Popper' wallet that features a bottle opener and the innovative Flex Case. The brand's commitment to customer satisfaction is underscored by its generous lifetime warranty and a 45-day money-back guarantee, making it a reliable choice for those investing in premium accessories. With free shipping on orders over $100, Bullstrap enhances the customer experience, appealing to a modern audience that appreciates practicality alongside aesthetic appeal.