Born Again embodies a rebellious spirit and a message of resilience, targeting a youthful audience who values individuality and empowers transformation through fashion. The collection features comfortable yet stylish zip-up jackets and sweatshirts that blend streetwear aesthetics with a sense of personal renewal. With an emphasis on quality and bold design, Born Again appeals to consumers seeking to express their journeys and experiences while embracing a unique identity. The brand positions itself as a niche player in the fashion market, connecting with those who have faced adversity and risen above, making a statement of strength through their clothing choices.