Boomerang for Outlook empowers professionals and businesses by enhancing their email management experience. Featuring tools to schedule emails, set reminders, and utilize smart calendar assistance, the brand positions itself as an indispensable productivity companion for Office 365 and Outlook.com users. It caters particularly to busy individuals seeking efficiency and organization in their communication, enabling them to optimize their time and maintain essential connections without the stress of timing. The unique selling proposition lies in its seamless integration with familiar platforms, providing users with innovative features that enhance their workflow and ensure timely follow-ups, all contributing to a smarter, more effective way of managing emails and schedules.