Bermies is an innovative swimwear brand that champions environmental sustainability by utilizing recycled plastic bottles in its products. Targeting eco-conscious consumers who value both style and responsibility, Bermies stands out in the swimwear market through its commitment to ocean conservation. By donating 10% of profits to cleaning up the oceans with every purchase, Bermies not only offers fashionable swimwear but also empowers customers to be part of a larger movement for a cleaner planet. This positioning appeals to millennials and Gen Z shoppers who prioritize sustainability, making Bermies a go-to choice for those seeking to make a positive impact while enjoying stylish beachwear.