Ankh & Lotus is a brand dedicated to nurturing self-love and personal growth, appealing to individuals seeking empowerment and transformation in their lives. With a unique focus on exclusive benefits for VIP Listers, the brand positions itself in the wellness market as a supportive community that offers tools and resources for self-discovery. The Ankh symbolism signifies eternal life and spiritual growth, while the Lotus represents purity and enlightenment, combining to form a powerful narrative of resilience and empowerment. The target audience includes individuals, particularly women, who are on a journey of self-improvement and are eager to invest in their personal well-being.