Aesop is a conscious luxury brand that marries sophisticated scent with ethical practices through its new Virēre Eau de Parfum and thoughtfully curated skincare and body care offerings. Targeted at eco-conscious consumers who value both quality and sustainability, Aesop positions itself as a leader in the beauty industry by maintaining B Corp certification, Leaping Bunny approval, and PETA recognition. The brand's commitment to transparency, ethical sourcing, and sustainable practices resonates with discerning individuals who seek luxury products that reflect their values while enhancing their personal care rituals.